Even to this day, many webtoons set around school life top the charts. In its early days in the early 2000s, webtoons were considered a subculture popular among students. While some webtoons had existed online on personal blogs and websites, it was when popular local web portals like Naver and Daum started releasing daily webtoons that the market really expanded. Webtoons are comics posted online that are read by scrolling down the screen, a presentation format that is unique to Korea. More and more webtoons, or web comics, are being made into dramas and movies, as the rich storytelling format gains broader popularity.
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